Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
Maserati enters Formula E: the future is electric
On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...
NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Circular Economy in Automotive: BMW i Vision Circular Concept
BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....
Pininfarina partners up with Foxconn: Chinese EV market consolidation
Pininfarina just presented its latest automotive partnership offspring, the luxury saloon car developed for Taiwanese Hon Hai Precision Industry (鸿海集团), better known as Foxconn Technology Group. Most of those who know this company will associate it...
How Performance Automotive Innovates: Lamborghini’s Case Study
The evolution of the automotive industry poses a lot of challenges especially when it comes to sports and supercars that for their nature are created to offer something more than just moving from A to B. It is a different concept of driving. Emotions,...
Big Projects hint at Aston Martin and Porsche’s near future
Two big announcements were made by Aston Martin and Porsche just a couple of days ago. This time, however, they are not regarding new cars, but two big projects for new facilities that suggest plans for the two companies’ future. ASTON MARTIN As of H1...
Aston Martin Restructuring: A year later
Aston Martin has just released its results for the first half of 2021. It has been a year since new CEO Tobias Moers took office, coming from its successful experience at AMG. A little less since the announcement of the renewed partnership between the...
Lamborghini Reaches for the Stars with Stephan Winkelmann: Direzione Cor Tauri
Just yesterday, on May 18th, Lamborghini CEO Stephan Winkelmann announced the company’s strategy for its electrified future under the evocative name ‘Direzione Cor Tauri’ (Heart of the Bull in Latin) and using the Taurus constellation’s brightest star,...
Beyond Ferrari 2025 First Electric Car: Sustainability in Luxury Automotive
Ferrari just held the Annual General Meeting of Shareholders, and the Exor CEO and current Ferrari CEO John Elkann gave some important statements. The most-reported these days has certainly been the one about the release of a full-electric model by...
The Luxury Automakers and Branded Residences Trend
Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...
Aston Martin Marketing Mix: The Company's 8Ps
Over the last two years, Aston Martin underwent a difficult period and a deep restructuring. Lawrence Stroll, its new Executive Chairman completed a £500 million deal with his consortium, acquiring 16.7% of the company with £182 million and injecting...
The Best Car Configurator: Pagani and MHP with Unreal Engine
Last week the Unreal Build: Automotive 2021, an event that was first hosted in 2017, was held online. During the Conference, companies collaborating with automotive giants presented some bleeding-edge technology applications that promise to...
Should Lamborghini produce a GT car?
Nowadays, Lamborghini is, for the most part, synonymous with flashy, futuristic-looking, impractical, “uncomfortable”, but luxurious, beautiful, and crazy-fast 2-seater supercars. Naturally, being impractical, and uncomfortable, to a certain extent, is...
This week, I have something a bit different that I hope to replicate soon in the future. The focus is, in fact, a video. I have had the pleasure of interviewing Luca Venturi. Luca is an experienced professional within the luxury automotive industry. He...